Treatment for that's tv

The brief says that Freeview wants us to rebrand some of the idents for the channels that are on there and it needs to be Reflectent of the channel, the content in which it possesses as well as the audience in which watches the content that is on the channel.  

The purpose of the first ident is meant to reflecting of the channels humorous side whilst creating the logo in order to confirm what the channel in which they are watching.  The purpose of the second ident is to say what programme will be on next but will be done in a humorous way to reflect the programmes as well the channel as well. 

The first ident will be of the channel logo being built up from Lego bricks and the Lego person in the ident will be hit by said bricks in a humorous way whilst the logo is being built up and at the end, they look upon the channel logo in which has been created. The second ident will be reflecting the programmes that is on the channel in Lego format, and it will be a brief interaction similar to what would be shown on the actual programmes. The reason for using Lego is because it is a simple tool that can be used in order to create the ident and with the stop motions as well as saving the need to go to different locations for filming.  

The target audience for the first ident will be the general viewers of the channel as it will reflect the humorous nature of the channel as well as the entertainment in which the channel provides. The target audience for the second ident will be the fans of the programmes in which the ident is meant to be reflecting of.

 In regard to the medium both of the idents will be stop motions.  

 Both of the idents will be 30 seconds long as stated within the brief.