P2 Initial research into Audio visual Products

The first channel is "that's tv" and the programmes in which it shows are of a variety of different elements such as entertainment, news and weird events that have happened recently

The target audience of that's tv is that of the older audience who are going to be more interested with the current events of the world than that of younger audiences. This is known as younger audiences would rather focus more on entertaining programmes whereas adults would use this as of source of information in order to have an idea as to what is going on in the world.

The message from the logo here is that it is meant to be straight to the point as to what is going on due to its simple nature as well as use of only one colour in order to get the point across that they are delivering tv. Although there have been other logos that have animated these were for special events with the rest of the idents being normal.

The current Logo for that's tv is a simple design using only a single colour for the word as well as using the ' in order to instead place the tv as to represent thought of the programme.

The purpose of the ident is to inform the viewer as to what they are watching and to get the point in which the channel wants to which in this case is simply that they are a channel for a variety of tv. 

The second channel is "Hobby Maker" and the programmes in which it shows are the best of the best paper craft creativity as well as other crafts and mediums that can be used in order to interest people with the hobby. 

With regards to target audience is is mainly for the older generation who are interested within hobbies such as papercraft or are interested in other hobby forms. This is known due to the content being primarily interesting older audience who are more well versed with the terminology and the practices that they show. 

The theme with the current logo is inclusion seeing as it is simply just the Title of the channel with multiple different colours being used to underline meant to signify the different crafts in which they show on the channel. This is the only logo in which Hobby Maker has and it is a still image and has no animation to it.

The current ident uses simple text for the title with the first word being in bold with the title being underlined using multiple different colours signifying inclusion. 

The overall purpose of the ident is meant to identify for the audience and inform them as to what they are watching whilst also catching their eye and interesting them.