Legal and Ethical

 1) In regard to issues that may occur with the ident there is: legal, ethical and moral issues that need to be covered before the creation of the product. With the legal area this is concerning the areas of the law that need to be considered as if any are broken then it can delay the product or have worse consequences. An example of this would be a copyright act if any copyrighted or branded products are used in the ident then they must have permission to have the products in there. In the area of ethical this is in regard to belief and religion and if any mention or misrepresentation of these areas it can impact in how people watch the ident and understand the idents message. An example of this could be a joke that is made about a certain religion or belief in which people have which can offend people and thus make it difficult in getting the message of the ident across. In the area of moral this will be concerning whether it is acceptable to have certain levels of violence within the ident and whether it can be shown on the channel. An example of this would be the Lego characters in the ident being hit or injured and whether it is morally expectable to have a character suffering such injuries.

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3) In regard to who is responsible for regulating tv idents the responsibility would fall under Ofcom who have a set code which needs to be followed in order to have the idents be able to be on the designated channel. This code covers several areas in which are used in order to protect viewers and ensure that the ident is acceptable to have on a channel and decide what can or cannot go on a channel. If an ident does not meet the standard in which has been set by the code, then the ident will not be allowed to be shown on the channel but if it does then it is allowed to be shown on the channel.

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