Launch Date

In regard to a launch date the project will be aimed to be released around time of new year in order to sell the idea of a new year new start and have new humorous idents to show of the comedic side of the channel. This would attract audiences as the new idents would be new and humorous which will interest these audiences who would have seen the same that's tv ident for ages. 

Another reason for having the launch date at new year is that many people would be watching the tv watching the new year celebrations therefore the ident can be placed before the event that that's tv can have and allow for the viewers to see it. This can prove as means for entertaining the audience and getting them prepared for the new year's event in which that's tv is preparing and encourage them to continue watching.