Unit 15

 

 

 

 

The brief says that Freeview wants us to rebrand some of the idents for the channels that are on there and it needs to be Reflectent of the channel, the content in which it possesses as well as the audience in which watches the content that is on the channel.   The purpose of the first ident is meant to reflecting of the channels humorous side whilst creating the logo in order to confirm what the channel in which they are watching.  The purpose of the second ident is to say what programme will be on next but will be done in a humorous way to reflect the programmes as well the channel as well.  The first ident will be of the channel logo being built up from Lego bricks and the Lego person in the ident will be hit by said bricks in a humorous way whilst the logo is being built up and at the end, they look upon the channel logo in which has been created. The second ident will be reflecting the programmes that is on the channel in Lego format, and it will be a brief inte...

 

  Here the name of the channel is used in order to say to the viewers that what they are watching "that's tv" and suggest the possible content that is on there. Here the logo is Reflectent of the event in which they are doing in order to show the theme of what will be on during this event. Typically, idents can be used in order to transition between programmes saying what is next on the channel and what is on now however this ident simply displays the channel logo and informs of the event that is occurring and not is what on next. The main element of continuity is the continued use of the channel logo used for the audio-visual promo that is used on all versions of the ident but other than this there is no other elements of continuity. 

The first ident in which the channel of that's' tv had was the first plain and simple ident the pink text without capital letters with the ' being represented with the tv. This is meant to reflect the simple nature of the channel and the content in which they are providing to the audience as means of informing and entertaining. The purpose of the ident is to be plain and simple to catch the viewers eye and get the message across regarding that this channel is providing tv in order to entertain and interest the audience. Since then, several other logos have been made using the same design and text as the original but having the location in where the programme was being broadcast. An example of this is the "that's tv norfolk" which is the exact same as the original with the only difference being that the word Norfolk is used in order to signify the location of the broadcasting of the programme. These designs are meant to be simply like the design that came befor...

The first channel is "that's tv" and the programmes in which it shows are of a variety of different elements such as entertainment, news and weird events that have happened recently The target audience of that's tv is that of the older audience who are going to be more interested with the current events of the world than that of younger audiences. This is known as younger audiences would rather focus more on entertaining programmes whereas adults would use this as of source of information in order to have an idea as to what is going on in the world. The message from the logo here is that it is meant to be straight to the point as to what is going on due to its simple nature as well as use of only one colour in order to get the point across that they are delivering tv. Although there have been other logos that have animated these were for special events with the rest of the idents being normal. The current Logo for that's tv is a simple design using only a single c...