Evaluation

1)Ident 1: With this ident I wanted to reflect the humorous side of That’s Tv as the channel is broken down into two key features humour as well as music. This is intended to bring the audience humour whilst informing them of the channel they are watching whist also providing them with an idea of the humour content which the channel exhibits. For example, at 0:11 to 0:13 the Lego character is being carried away by the Lego bricks which is used to bring amusement to the audience as they are watching the character being carried away. This is meant to interest the audience and make them want to continue watching. Ident 2: This ident is meant to reflect the humorous side of That’s Tv whilst also informing the audience as to what channel is on next. This is intended to reflect the humorous side of the programme that is coming on whilst also interesting the audience to the kind of channel that will be coming on and seeing whether it would be interesting to them and make them want to watch. For example, this can be seen at 0:17 to 0:19 where the Lego character slips and then falls allowing for the audience to find slapstick humour from it.

 

2) Ident 1: The main shot that is used is a mid-shot that is used to shot the events that are occurring within the ident as they unfold, some shots are close ups that are used to show specific things within the ident such as the container or the face of the Lego character this is meant to suggest that these things that are in frame hold importance as well as there being a single wide shot in order to show the large number of bricks hitting the wall. These shots are meant to be used to convey the humorous nature of the ident and create variation within the ident instead of it just being a single type of shot. E.G., 0:15 to 0:22 there are two shots being used in the sequence a mid-shot to show the Lego that is climbing the wall and the recovering of the Lego Character as well as a wide shot in order to show the character then being hit by several bricks. Both shots are conveying the humour in which That’s Tv is known to possess in order to better fit the ident. In regard to sound the main sounds that can be heard are Lego character in which is in the ident as well as the sound of the Lego that is moving in the ident. These sounds are intended in order to help bring the ident to life by providing sound to what would have been a soundless piece of media giving the impression that what is occurring within the ident is actually occurring. E.G 0:08 0:16 the sound of the Lego bricks moving along and carrying the Lego character away. Without the audible noise of the Lego moving and the character being scared it would be difficult to understand what is actually occurring in the ident hence adding the audio was the correct decision. In regard to mise en scene the main thing that is shown within the frame is the Lego character as well as the Lego itself which is meant to indicate to the viewer that it is comedic. This is because the typical connotation with Lego is that it is meant to be humorous due to the nature of the product. E.G., this can be seen throughout the ident however is most prominent at 0:24 to 0:30 where the logo for the channel is being displayed best showing off the nature of the channel. In regard to edits simple jump cuts are used to continue the narrative along this is because each shot that is being taken from a different area, so this is simply being used in order to continue the narrative along and show the different comedic elements within each shot. E.G. This is most notable at the beginning of the ident between 0:00 to 0:05 where the shot cuts from the Lego character to the box that is acting crazy. This progresses the narrative along and is showing what else is a part of the narrative of the ident. Ident 2: With this ident the shots that are being used are a mixture close up as well as mid shots. This variation between the different shot types is meant to be able to provide a balanced mixture between the different characters within the ident and the different actions in which they are doing within the ident. Typically, the close up is used on the character who is active and complaining about his friend's lack of activities and in contrast to this the wide shot is typically used on his friends who are doing nothing in order to show the focus of the characters. E.G. These shots can be seen between 0:00 to 0:05 where there is a mid-shot of the Lego characters sitting within their home doing nothing as well as then a close up of the third Lego character who has just walked in. These shots are used to set the mood for how the rest of the ident will be similar to that of a sitcom in regard to shot type as well as humour.  In regard to sounds within this ident there are several characters speaking and not as many sound effects that are being used. The large number of characters speaking with their dialogue is meant to give the impression of a certain style of tv programme that is comedic and is recognisable for the audience. E.G. This can be seen between 0:07 and 0:12 where the Lego characters are interacting with one another for a long period of time conveying the style of the TV programme that is here. This is used to give this impression with the ident and make it seem humorous with these character interactions. With regard to edits not much was added to the ident in regard to transition or effects, simply jump cuts were used in the ident in order to progress the narrative along due to their only being 30 seconds for the ident. E.G. This can be seen at the beginning of the ident between 0:00 to 0:07 where the Lego character walks in to find his friends just sitting there watching tv. This is just simply progressing the narrative along allowing it to get to the humorous parts of the ident. With mise en scene the ident mainly shows of the characters within their own home which is a small environment and the items in which they have in it. This is meant to give the impression to the audience that the environment that the ident is taking place in is a typical place in which would be used for comedic shows reflecting that of the content on that’s tv.  E.G. This can be seen throughout most of the ident most evidently between 0:00 and 0:11 and there the audience would be able to decipher the environment and the similarities it holds to comedy shows.   

 

3) Ident 1: With the first ident the changes that were made visually to there were mainly to ensure that the ident was 30 seconds long and was meeting the correct time length that was stated in the brief and also making any needed corrections. With some clips they were to long thus needed to be reduced in time in order better fit in within the ident likewise there were clips from the ident that needed to be repeated in order to fill out the rest of the timeline. This was also too reasonable in regard to time as if the ident was to long then it would not be considered funny to people on whom watched it. Ident 2: With the second ident the changes that were made visually were much the same as to the first ident where clips were reduced in length in order to meet the needed length of the time for the ident otherwise it may be considered not interesting. In regard to transitions, effects and graphics were not added onto the either of the idents as both did not require them and were there any ways in which could be used.

Ident 1: With the first ident the main change with the audio is that I added audio onto the idents in order to improve it as well as bring the ident to life. This suggestion was made from the audience who had completed the feedback and believed it would improve the ident. Before the ident did not have any sounds in the idents and to improve them, I had added in audio to better convey the humour of the channel. With sound effects they were recorded at home and then added on to the ident to give the impression that these actions were actually occurring with the character. I also recorded vocals lines at school that could be added to the idents in order to improve them taking multiple takes in order to have the best possible take that could be used within the ident. Some recordings were too long and the better part of the recordings than the rest were edited to fit into the ident E.G., the Lego character being carried away the recording for that had some areas in which were not that good however the recording did have some good elements to it which were useful and thus were used in the ident. In regard to additional pieces of audio for the ident such as music or SFX I did not plan on adding any to the ident. With the music there would not be any that would fit the scene in which I was creating and with the SFX I could not find any appropriate places in order to add it therefore I did not use the additional sound components. Ident 2: With the second ident the audio changes were much the same as to the first ident. This suggestion was again made from the audience who had provided feedback from the original version of the ident and believed that adding audio into the ident would improve it. This was done the same as to what was done with the first ident sound effects were recorded at home as well as the vocal recordings were done in school and then added to the ident. The same can be said again as to why additional sounds were not used in this ident either music or SFX. There was either no appropriate sound that could be added to the ident and it would not be able to fit with the narrative of the ident.

 

4) Ident 1: In regard to how similar my ident idea to the final outcome of the ident the two are quite similar. Both my ident and idea had conveyed the humorous nature of the channel in which I had wanted to capture despite the final outcome of the ident not being as smooth as I had imagined it like at 0:10 to 0:11 where the Lego character is falling and is then being carried away by the bricks where he is falling is not exactly the most believable. There were some scenes in which I had imagined differently when coming up with the idea for the ident however due to the limitations of budget and time I was unable to create the scenes exactly how I imagined them. Such as 0:11 to 0:17 where the bricks are carrying away the Lego character as well as the bricks then climbing up the wall. These scenes were not the same as which was originally thought of however due to time constraints and resources available, they were unable to come out the same as envisioned as originally with the bricks I wanted the Lego characters arm to come out of there and then go back in. With the bricks climbing up the wall I had wanted the scene to be smoother in the transition of the bricks climbing up the wall. Due to time constraints, I was unable to make these scenes in how I had originally imagined. Ident 2: With regard to the second ident being similar to the original idea for it the two of them are quite similar to one another with a few differences. The original idea for the ident was meant to be reflecting of the comedy side of the channel and it was able to do so via a comedy sketch which would provide indication as to what is on next. This was achieved in the final outcome of the ident and the shots are very similar in how I had imagined them however there were a couple of scenes that did not come out exactly in how I had imagined them. Example at 0:11 to 0:19 the shots did not come out exactly as I wanted to and is difficult to understand the message that is being portrayed in the ident however can still be considered humorous. The Lego character in who is originally unpacking their bag as well as being the one to fall over the do not poses the smoothest of animation and can be considered difficult to understand due this. Overall, I am happy with the outcome of the ident that was produced and is similar to how I imagined the ident originally if not completely being what I had envisioned.